"Desire." Today in class, I lectured on Advertising Research. We discussed ZMET, in which researchers ask people a question, in this case, "what do you desire." People answer the question through making a collage on a blank piece of paper. I used a back copy of Vogue - from my bookshelf.
I explained to the students how the images represent desire for me. They accepted it, asked me questions, "What kind of dog would you like to have?" "A boxer, I had two when I was little, Rex and Max. His name would be Rex, and ... we would be best friends." "What is your ideal man like." "The right time, right place, and he feels he is good enough." Felt great to take this sort of risk, opening up a bit.
Also, I know from my dissertation research and my friends' work that collage is important for research, so I wanted to show how much you can tell from the images.
I'm looking at mine now, and all the relationship/feelings are on one side: enduring love, relationship with a pet. Enduring love.
On the other side are experiences: travel to Argentina and Croatia (coast) to see family, but also to see parts of Argentina that I haven't seen before. I have the image of the Mediterranean and an olive to represent the way of life: the art of doing nothing, laughter and love. Sun, salt, sea.
In the background is a house; I desire a house: a home, really. I want it to have built-in wood bookshelves with nice details in the cabinetry, and cool books and art. The bookshelves, the books, represent creativity to me: writing as self-expression and as part of my job/work. I want my house to be cozy and interesting. I want to have flowers and to feel serene.
In the middle, that's me. The tennis player, I want to improve my game, and to continue it. I'm proud I've kept up my hobbies in spite of my work obligations. I selected this model because she looks like a grown, adult woman. She is pretty and has a nice figure, she is elegant and feminine, and she seems self-assured, but not arrogant or unsure of herself. She knows who she is and that brings contentment. I think she looks like a successful professional.
The students will have an assignment of making their own "desire" collages and writing about them. I'm thinking I might make the theme "pride" instead.